About ERA
The Intelligence Layer for Sports Ownership.
ERA Capital is a boutique strategic advisory firm focused on sports franchise ownership. We prepare buyers, advise sellers, and sit at the center of the network that connects them.
What We've Built
What makes ERA different is not just who we know — it's what we've built. ERA operates on a proprietary technology platform that:
Monitors
Ownership transitions as they emerge across leagues and asset classes.
Evaluates
Buyer readiness across multiple dimensions, not just financial capacity.
Benchmarks
Every engagement against a structured database of comparable transactions.
Connects
Prepared buyers with the right opportunities at the right moment.
No other advisory firm has built this infrastructure.
The Network Effect
ERA sits on both sides of the ownership table. The more buyers we prepare and the more sellers we advise, the stronger the intelligence becomes.
Every engagement makes the platform smarter.
Meet the Founder
Sonia El-Sherif
Founder and CEO
Sonia brings a career spanning venture capital, real estate and data center infrastructure, investor relations, and global expansion across the US and emerging markets. She brings a wealth of experience on how people connect to data, and what is needed to fully understand an opportunity for growth. Recently she has advised athletes and global leaders, and ERA is where all her experience comes together.